Complex Applications
For several years at Spectrum, I worked on the nerdy-smart Internal Apps team. They could untangle the toughest problems while shooting squirrel guns and playing board games. Man, I love them...
1. Customer Agent Journeys
Problem Statement
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Our customer service agents needed a single, organized and efficient platform to serve call-in customers, so that call-in times and agent turnover could be reduced. The current experience involved many internal systems that weren't working in coordination.
My Role
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I synthesized six months of research data generated from a team of researchers who observed our agent billing experience across the USA. I created journey visualizations to describe our current state. I collaborated with one other designer on this project.
Goals
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One goal of the presentation was get executive buy-in to prioritize improving our abysmal agent experience.
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Another goal was to inform future design direction by showing pain points and problems to address.
Results
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The business saw the need in detail and prioritized building a new platform that is rolling out iteratively.
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Agent satisfaction and retention has improved.
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Time on call has been reduced as a result of the platform improvements.
Two of 13 Journeys


2. A/B Testing Application
The company wanted an internal tool to run A/B testing on our customer portal so they could quantify how various customer experiences impacted metrics and therefore improve their decision-making.​
Original Design

Redesign

Results
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Because of the connections I made between the design systems team and the developers on my team, the tool became a flagship app for the React pattern library and a React Plus initiative.
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As the app matured, it became widely used across the company to make business decisions.
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Our Dir. of Software Engineering said:
“I had the benefit of working with Heather for 6 months on Charter's AB testing product, where Heather applied her outstanding skills converting customers needs/wants into highly effective UX processes and designs. In my 20 years of experience in the software industry, Heather is one of the best UX resources I have had the chance to work with and any company/project would be lucky to have her as a team member.”
My Role
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Improved consistency of labeling and content to clarify complex info and provide better comprehension of place and task.
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Promoted the use of our company-wide design system and facilitated personal connections.
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Designed new information architecture and navigation.
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Advocated for a new logo which was implemented.
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Improved extensibility to handle new features such as dev environments.
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Applied evidence-based usability best practices and proven heuristics.
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Collaborated with another designer who provided visual design and logo work and a content writer.
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Collaborated with development team, stakeholders and product owners.
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Conducted usability testing.